Degree Certifications

A short overview of the certifications I have completed while working on my digital marketing degree at Western Technical College in Wisconsin.

Digital Marketing Simternship

I worked on optimizing my selected keywords, interpreting metrics, A/B tested marketing strategies, optimized landing pages, and allocated a budget.
Certificate of completion for market research simulation

Market Research Simternship

I analyzed requests for proposals, selected sampling plans for data collection, and identified sampling techniques used in various sampling plans.
Certificate of Completion for Marketing Principles

Marketing Principles Simternship

I performed research, selected product pricing, managed a budget, and creating advertising mix and promotional plans.

Social Media Simternship

I tracked KPIs of various social media channels, researched influencer marketing and hired influencers, tested social media content and promotions, and managed a substancial advertising budget.

Content Marketing

I completed HubSpot Academy’s Content Marketing Certification, gaining practical skills in content strategy, storytelling, SEO, and performance analysis. This training strengthened my ability to create purposeful, audience-focused content and develop campaigns that support broader marketing goals.

Social Media

I completed HubSpot Academy’s Social Media Certification, where I deepened my understanding of how to build and execute effective social media strategies. I learned to identify audience segments, develop a content calendar, create engaging social content, and measure performance using social analytics. This training helped me sharpen my ability to craft social campaigns that align with business goals and drive meaningful engagement.

SEO


HubSpot’s SEO Certification equipped me with practical skills in on-page optimization, technical SEO, and content strategy. It strengthened my ability to improve site visibility, structure, and search performance—supporting sustainable organic growth.

Email Marketing

HubSpot’s Email Marketing Certification taught me how to create effective, audience-focused email campaigns using segmentation, automation, and clear performance metrics. It strengthened my ability to craft engaging content and build email strategies that drive meaningful, measurable results.

HubSpot Inbound Marketing Certificate for Kaia Diedrich

Inbound Marketing

In this certification I learned how to best use buyer personas, create content, use social promotions, and nurture leads with an inbound approach

Google Search Ads

A course through Google Skillshop that teaches how to use Google Search Ads. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives.

Google Analytics

Showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.

Thanks for viewing

Back to Portfolio